about us

established in twenty.eighteen, theseven is a luxury and cruelty free beauty store.

created by two cousins from Ghana, one born and raised in the UK, the other born in the netherlands who have love all things beauty and makeup. with one cousin having the vision for theseven and another executing the vision, we decided to create a luxury beauty store, selling luxury mink eyelashes so everyone can feel beautiful.

sourcing the softest mink and handcrafting the best three.d eyelashes, all our eyelashes are ethically sourced, free of chemicals and cruelty free.

one thing we knew is that we always wanted our brand to pay homage to our Akan, Ghanaian heritage. as the brand continues to grow, the reflection of Ghana and Africa as a whole will be present.

each eyelash is named after an Asante(Ashanti) female day of the week:

  • monday – Adwoa
  • tuesday – Abena
  • wednesday – Akua
  • thursday – Yaa
  • friday – Afia/Afua
  • saturday – Ama
  • sunday – Akosua/Akos

our aim is to ensure we bridge the gap between affordability and quality, aiming that all our eyelashes are of the highest standards.  all mua’s are eligible for a fifty.five% discount and wholesale, which is cost effective for you!

we want theseven to be your first thought for African beauty, whether it is for a natural or glam look.


as one of our favourite mua's nikita baffour said "women of colour can wear colour".  we’re doing this for you!